Godchild1020 on 16 December 2012
They can market two items in the same commercial. Just look at all the 3DS commercials. Make a 2-3 exclusives a year and use the rest of the money to market your games. Just look at Microsoft.
Either way, I think each company markets in their own way. You see videos of Sony's IPs on YouTube and that makes free marketing through Word of Mouth.
