Nothing, the company who markets their product the most will always do the best, here in australia i hardly see an xbox commercial, while i constantly see Pokemon Black And White 2/ New super mario bros wii commercials from nintendo, and lego lord of the rings/wonderbook/skylanders and far cry 3 from sony.

This is the reason why nintendo and sony do so well here.

find a gimmick and push it hard

so was the move but they didn't push it hard enough

You mean like 3D?

Conventional television advertising is slowly going the way of the dodo. You will find alot of sony ad's barraged on webpages (the same as nintendo and microsoft)

They can market two items in the same commercial. Just look at all the 3DS commercials. Make a 2-3 exclusives a year and use the rest of the money to market your games. Just look at Microsoft.

Either way, I think each company markets in their own way. You see videos of Sony's IPs on YouTube and that makes free marketing through Word of Mouth.

Nothing

also microsoft, sony, and nintendo have different leverage on different parts of the world. Sony will advertise more in Europe than in NA because the margin of return is greater there. Same thing with Microsoft and Nintendo. If your brand is not as popular as others, no ad campaign is going to make a difference.

can't say really. you'd to ask them. i think Sony's conserving money for R&D cost.

Sony's comercial for all starz lacks detail.

Imo, NoA's marketing is as terrible as Sony's. Idk for Europe, but seeing the terrible numbers it's having, I'd guess they are even worst.