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Squilliam said:

They could go the cable route and make it so that every game is free and content is paid for by playtime/advertising revenues as well as additional content sold. It'd be an interesting scenario say for instance to charge $300 a year (price of 5 games) to be able to play every console game ever released in a Netflix type scenario.

Edit: Would you pay $25 a month to play all you want on a console? Cable subscriptions can easily cost twice that.

The difficulty would be how the publishers/developers get paid and how much they get paid.

Payment based on how much your game is played? That would ruin a lot of shorter single player game devs.