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First off, it's NCL not NoJ.

Second, NCL is where all product development and localization decisions are made. NoA and NoE are merely marketers, retail partners, and distributors of what NCL decides to bring to them to sell. Reggie actually does have a lot of pull with Iwata, as Reggie was actually one of the vocal supporters of the Wii's blue ocean approach to traditional game consoles. Nevertheless, Reggie's job is to sell Nintendo's games to North Americans, make sure there is adequate supply, make sure there is appropriate marketing, and make sure his territory makes a nice profit for Nintendo's main headquarters in Kyoto, Japan.