happydolphin said:
So you're using the "I'm older than you" argument now. That's interesting... I told you to shut up because you were ruining the thread, and it's become a plague of the forum. I was telling you and a few others to shut up because somebody needed to tell you guys. As for bundles, I know how they work. I already mentioned missed business opportunity due to UNDERSELLING, I won't say it again. I'm insisting because you're denigrating me, and I dislike it. I also made a point to put you and a few others in your place because it was due. I think Sales' PoV is interesting IN GENERAL, I wasn't saying specifically in this thread, but I did say he was at least talking about the topic at hand, discussing it, something some of you were ruining. THAT's what I was trying to say. Apart from that, I think when it comes to the point of arguing with "I've been here longer than you", I think it's time to close the argument. |
No, happy, I'm not pulling that card. I'm referencing in such as to explain to you that the topic of bundling has been discussed numerous times already and everyone knows and understands why it is done. It's not a big discussion. It works, and everyone does it.
I responded the way I did because OP was clearly saying that SONY specifically was doing it too much. I said everyone does it. I was on topic. You say that your "shut up" was to keep us in line. Again, I was on topic. If the thread was about bundling in general, and asked "why does sony bundle", then yes, my response wouldn't have been in line, but to fault Sony for bundling games...specifically saying that sony can't sell games unless they bundle....that's a joke/troll thread. It's not a mean one, but it's not serious either.
I was responding directly to the OP. You told me to shut up. You had to explain to half a dozen people that they were off topic. This is proof enough that you didn't understand the thread...YOU were the one who didn't understand. Look at all the other posters. They're saying the same things that I said "everyone bundles", "i smell jealousy", "don't be mad at Sony for providing great value". Everyone is responding to the direct accusation against SONY for bundling. Only a couple people directly said what bundling is for beside you. Even another person told you this is a joke thread. Do you think you are the sole person here who is right? The masses are on my side in this, happy. It's not the forums turning against you, it's not the forums devolving into shit and madness. There is no persecution here. This is the reality of the thread, for which you told people to shut up.
And, no you do not understand, because if you did you would not say 'underselling'. Sony was bundling 4 year old games, and even a ps2 game. PS2!..on a ps3 controller! The GoW collection for ps2 was 15$, bundled on a controller that was priced 10 dollars more expensive than usual! Look at the other games being bundled, UC2, UC1, Infamous 1 and 2. These games are slowing down to nothing. Their retail prices are 20$! The retail cut is likely 7, shipping and handling and costs are likely another 3. This is 10$ lost at most IF you could guarantee that people are still consistently buying those games.
Sony has charts and analysts and market coordinators, and pricing analysts who take more information than we can ever have, and they say "what could we do to maximize profit and minimize loss". Their choices take months of planning and manuevering. There is lots of research done on it. They don't just go "hey let's throw this in there, we don't make much from it anyway".
For example,a controller makes roughly 40$ in profit. Bundling a game with a controller is a good way to get people to buy another controller...usually for people who weren't immediately thinking about replacing a controller, or the money concious who don't think a controller is worth 60$, so they never buy one. You draw people to the margin product by sacrificing a little profit. Sure you could just not bundle and just hope they buy the game, or hope they buy the controller, but instead of making 10$ or 40$, you tip the scales toward making 30$. If you can't sell the product that gives you the good margin, you incentivise. Again, all manufacturers do this. Look at any product that says "extra 10% free". They do this on shampoo, food..you name it, they do it, and they do it to make you spend 8$ on the big bottle instead of 2 dollars on the small bottle. This.Is.Fact.
Edit: Even McDonald's bundles.