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Alright I'll explain why sony does this.

Games that they bundle are of course first party games. This does help these games reach 1 million in sells but I also want to point out that these are good games for the most part. What it does is helps them sell future installments of the series, or even previous installments. It does not matter how you get a game in somebody's hands, you just get it there. It is a a strategy that helps for long term growth. Also they have these deals to catch people's eye, then they can sell even more games once they do. It's not rocket science people, use your guys brains.