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considering the extreme crash of wii software sales in the past 24 month this thread is pretty strange.
Making profits without selling games?
Making profits with extremly cheap wii bundles?

The prize of ths ps3 is pretty solid in the past few year and every year the cost of production is falling.
If you sell a ps3 at 250dollars and the win is about 52dollar,than the win is still around 50 dollar if you add one or two pieces of plastic(blu ray game)to the console,call it bundle and sell it for 250dollars.
Estimate that every new customer would buy(avarage) 2 more games,some blu rays and some dlc's =30-50dollars more.