| Soundwave said: I have two cousins who are girls and growing up they played maybe a grand total of 15 minutes of Super Nintendo and would never touch a N64/Playstation/etc. They have a Wii. It's the only video game console they've ever owned and probably could be the only one they ever buy. A close friend's 6-year-old daughter, they got her a Wii for the TV in her bedroom because it's easy for her to use Netflix For Kids on it and point/click. Virtually every woman I talk to has played Wii actually. That was Nintendo's biggest break through was getting all these female consumers who wouldn't even play Super Mario Kart (and once they got the system then it becomes "well OK ... I'll try Mario Kart" and away you go). |
I completely agree with this - if industry wants to expand, they really have to start thinking of how to get women en masse to play games (and I'm not talking about Hidden Object games here that more than proved the point) - in my opinion, next Blue Ocean might be AA/AAA games that cater mostly to that audience.
