| spurgeonryan said: Parents do not want to spend the money. For the same price they can get a tablet where there kids will not bother them for games everyday. Plus kids want them. Older kids want an 360 it seems. Then core gamers want 3rd parties. Something nintendo doess not know about. |
Can I see the market research to back this up?
The market research I have seen is that we're moving more and more towards a multi-platform society, where households are buying more videogame consoles and a greater number of devices that can also play games. The bread and butter of Nintendo's market is the multi-child household where, between siblings, parents and friends there is a large demand for local multiplayer; and their movement towards "attracting" core gamers is in the hopes that the father/older-brother would buy a couple more games for these systems in a year rather than buying a new system for these games. From personal experience, I see far more parents who want their children to disconnect from personal electronic devices like iPods, Phones and Tablets, and to interact more with the family; and many of them have had good family experiences with the Wii in the past.
On top of that there is a social gamer and nostalgia gamer demographic which Nintendo has a strong hold on.
Ultimately, of the 100+ million households in North America alone (probably) 50 to 75 Million fall into demographics that Nintendo can be highly successful with; and (on a worldwide basis) there is (probably) 200 to 300 Million potential sales for the Wii U. Of course, Nintendo will probably not be able to get most of these households to buy a Wii U but their sales will not be limited by lack of people to sell it to.
