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if steam will grow as fast as the last years which means more and more people take note about steam i can really see it competing with the big three and giving them a hard time.

seriously, if i look at the online number of steam i have the feeling it's growing every week. maybe i'm wrong but i don't really believe i just dream that and valve doesn't really advertise for steam, if gabe would start to advertise for it with the money he has (which is a lot) and would invest little bit more to start developing more own exclusive games it would grow even faster and next gen console will start with 0 users.