He doesn't rap, he sings pop music... that's why I listen to him ;D
That's actually why I don't listen to him anymore. I loved all of his previous work, and I think The Eminem Show is one of my favorite albums of ALL time, but nowadays it feels like he just sings more and more with these pop artists. Yeah he might still be talking about the same stuff in his lyrics, but it lacks the soul his music used to have.
I will admit though that I haven't heard all of his newest stuff.