S.T.A.G.E. said:
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Actually, Sony clearly they their image was much stronger. They thought their hardware was gonna fly off the shelves at $600. It didn't, so MS and Nintendo got the marketshare Sony chased away.
The redesigns and marketing didn't help PS3 sales nearly as much as the price cuts. It was getting $100 price cuts year after year.
Sony obviously knew there would be losses early on, but no fucking way did they anticipate losing billions. If Sony could do it all over again they would have probably stuck with DVD.
Last I checked Bluray was struggling to maintain a 50 percent market share for physical movie sales. Worst of all, that's a shrinking market thanks to piracy, cheap rentals, and streaming video services. I don't think that was anticipated in 2006. Bluray will never be as big as DVD was in its prime, the market has changed.
I wouldn't be surprised if the next Xbox has Bluray, nor does it matter. Its clear developers are struggling with the limited space of DVDs. However, Sony never proved Bluray was necessary for this gen. All Bluray has done is keep games on a single disc and make FMVs sharper. The sad truth is the average gamer doesn't give a shit about that. Which is why PS3 is still trailing behind Wii and 360.
It should be noted that Sony actually helped MS by using Bluray. It made the PS3 too expensive and allowed MS to take a big chunk of their market share.
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