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As a 3DS owner I have dealt with this with non gaming friends/family. "Why did you buy a 3D DS when you have a DS? I thought you didn't care for 3D in films?"

When I explain it is a brand new system with improved features and tech that can play all my old games and new shiny ones often a "Really? That makes sense then."

Nintendo really needs to market it in such a way or people look at it similar to DS Lite or DSi.

Also, get on localizing some games for the West!