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i would say nobody can guess it. i mean, how can anyone know how much they advertise on the whole planet and how much it costs? and we have absolutely no clue how many dlc's they sold, maybe in some microsoft financials, no clue.

but at least we can talk about the revenue of the first day, week or end of the financial quarter, microsoft is giving out the numbers:

halo 4: 220 million first day

halo 3: 330 million until sept. 30 2007, the end of their first financial quarter.

reach: 200 million first day