cunger said:
I don't like it but it might actually be sound business so long as they are still able to create the next big thing in time. |
You are right in that it provides Activision with a huge yearly money stream. The problem with this is that when the sales start decreasing, like they are now, then as has already happened your investors arent happy and there is a huge ton of negative publicity. There is a huge profit in annual sales but you have to weigh them against the likelihood of years and decades of sales of an IP if it is not kept annualised. GTA for example has been around for ages and no doubt it will be for a couple more generations (or more) as each sequel is well spaced out and increases in sales every time. Investors know they have a winner on their hands with little or no chance of sales decreasing anytime soon.
Add to that, yes they do have to find a new IP to replace their previous success but there is no guarantee that it will be successful. If Activision made a new shooter series would it be as successful? Or would it use the same elements the COD series use today? Would the devs be able to hook the gamers in again with new innovations? While it might seem that the annualisation is a more reliable system, its actually pretty dangerous to count on.
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