Roma said:
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He told Eurogamer: "We always aim to establish price cuts. So the question is not so much if, but when. We won't have an across the board pricedown this Christmas. But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling.
The man that wrote that article says 2013. No such quote is made from SONY's UK boss. A price cut could very well happen next year, but it has never been confirmed/announced as of this point. Just that one will happen and not this year.
4 ≈ One
