| RolStoppable said: The gaming industry didn't do itself any favors with their herd mentality. Development costs are only going up, but the market is collapsing around them. Only the strongest will survive from now on, so goodbye, THQ. |
You really don't think THQ will pull off the brink? They seem to have made many cost cutting measures and business improving measures, such as a large move to digital sales (their games are consistent top sellers on steam and they are one of the few publishers offering Digital download on the Wii U), closing of studios, cancellation of risky games and DLC's, and even taking more time to develop key IP's. Their games that are selling modestly are turning decent profits for them (see Metro 2033). They made some mistakes like with Udraw last year, but they have already dealt with the brunt of that. THQ have also incurred most of their restructuring costs already.
THQ is one of the more interesting companies to follow as far as sales go.
http://www.ign.com/articles/2012/01/25/amid-growing-concern-thq-shifts-focus
http://www.joystiq.com/2010/05/05/metro-2033-has-been-very-profitable-for-thq-ceo-says/
http://www.webpronews.com/saints-row-the-third-expansion-cancelled-2012-06
http://www.computerandvideogames.com/361719/thq-returns-to-profit-amid-crackdown-on-expenses/
