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theprof00 said:
See, here's how it works.
Everyone has already bought a 360, and the ps3 is cheap, so since people don't have ps3s this year, that's going to be what they get for christmas. Hah! Brilliant move by Sony, MS didn't see that coming.

Market saturation. I think that explains why we have 3 successful consoles this gen.

Long life cycle leads people to buy multiple consoles.