| oni-link said: [...] I don't take much stock in BoM and neither should you!!! The 3DS was given a BoM around $100 when it first released and was bleeding money when the price was cut to $170(it started profiting 5 months after that); showing BoM is not what it's cracked up to be. What we do know is that Kaz himself said that the Vita hardware won't be profitable until 3 years after that (when it had better software expectations it could be longer now). That's the official announcement and until Kaz or any high ranking Sony official says otherwise should be authentic statement (not some neogaf poster). |
Vita was losing money on HW sales at launch, we know it, and it obviously has to recover initial investment too.
Kaz never said HW won't have been profitable for three years, but that he expected PS Vita to "turn a profit" in three years. Given that PSV uses mid-range smartphone tech (except the screen, that's mid-range for resolution, but more towards high-end for quality), expecting just HW to become profitable in three years is obviously a period too long, should phones HW take so long to become profitable, and considering they launch new models each year, producers would be all bankrupt, so that "turn a profit" has quite likely to take into account initial investments too. Obviously, even accepting the most favourable meaning, PSV will surely take longer to reach that goal, even starting selling well in the next weeks, a full year has been almost lost, so four years becomes the new goal. But hey, you're free to believe the other possible meaning, that HW will lose money for three years from launch, I won't try to persuade you otherwise.
