Microsoft needs to play this trump card PERFECTLY. It needs a Halo-like advertising budget and the words XBOX 360 need to be EVERYWHERE!!! Under no circumstances should the words Sony be seen in MS or Rockstar-funded advertisements. It needs to be BONUS BONUS BONUS and COMPLETE VERSION COMPLETE VERSION COMPLETE VERSION COMPLETE VERSION.
More than anything, they need to ensure that at least one of the pieces of episodic content is free at launch, and they need to get retailers on board with in-store advertising. If they wanted to go all-out, they should make GTAIV ten dollars cheaper on the 360 in PAL, just like DMC4.
That is another important point. GTAIV needs SEPERATE $8-10million budgets in BOTH the USA and PAL.
starcraft - Playing Games = FUN, Talking about Games = SERIOUS
