For advertising:
The Vita takes the main spot at the UEFA Champions League as well. This is probably the biggest sports event you can find in Europe, maybe even the world. It is head to head with the superbowl.
And the vita is also sponsoring the German Bundesliga on sky. Much smaller than Champions League of course, but the combination of Italian, English and German football + the Champions League is pretty massive and NOT cheap.
Imagine not having GamePass on your console...







