VGKing said:
Vita is not bleeding money. If anything, Sony is making a small loss on each Vita. I'd say it'll be profitable by next Christmas at $250. |
When was its bill of materials $160 (for the $299 model), January? Being made mostly of quite standard components, very similar to those we can fnd in a smartphone, their cost should have already dropped a few tens $. So it should be a few $ profitable now, even without adding a memory card and a game. Then there is to consider that the biggest costs, initial investments, have already been paid. Were the console not profitable overall, keeping on producing it would just increase losses, but once it became profitable, selling it as long as it's possible, even in small volumes, is the only way to recover part or all of the investments. Surely it makes more sense for Sony to keep on selling PSV than keeping on selling at a loss TVs in the middle and low range, where it struggles to compete alone, and only recently finally accepted the situation and started a joint venture with former archrival Panasonic.
This said, Sony should moneyhat, if necessary, Capcom for a Monster Hunter main title on PSV, maybe preceded by an appetizing MH port to avoid wasting the main title when HW base is still too small.
oni-link said:
Far from it, since Kaz himself says that it will take 3 years b4 Vita will be profitable; but that's another matter. I really think Vita should sell 5 mil before Christmas day; especially seeing all the resources Sony has thrown for the system this year. |
You are talking about two different things: stopping selling at a loss, that already happened, and recovering the initial losses, that can only happen later, obviously, but that if you stop selling when sales become profitable, can NEVER happen. Once the product stops selling at a loss, keeping on selling it as long as it's possible and viable is the only way to recover losses or at least reduce them.
