It's this way because SONY wills it. Publisher chooses the price for the game at both retail and PSN. At launch, SONY themselves had Uncharted:GA for 50$ sitting next to LittleDeviants for 20$ at retail and said that PSV will have an open pricing scheme from free to 50$. They had 4 games that were free at launch. 3 AR games and Motorstorm RC. The general retail price seems to be 40$ though.
4 ≈ One







