The real reason? Because third parties have successfully convinced all video game hardware manufacturers that they are the customers. All these devices are now being designed to attract licensing fees from software developers, not to attract end users.
It's a subtle distinction, but distinctions like this tend to guide how future products (hardware and software) are designed. End users want entertainment, novelty and convenience. Content companies want homogeneity, control, and upsells. The goals aren't always compatible, and when they aren't, they yield more and more to the content companies.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
