d21lewis on 05 November 2012
| prayformojo said: Every time I see the letters "NPD" I immediately roll my eyes. When you are a global company that sells products globally, you're going to look at ALL numbers, not just one territory. It nice to win America, but if you're losing in total sales globally? You're not really winning anything. |
Maybe it's not about winning (though winning in America IS a big deal--it's where I live!). Maybe the NPD just gives out the info for the territory it covers and we just interpret it. Maybe.
For some businesses, it's possible that outselling the competition takes second place to making a profit. Something to consider.
