GameOver22 on 04 November 2012
| Veknoid_Outcast said: This is definitely possible, but how do you quantify something like tone? Don't get me wrong, Fox News is a safe haven for conservative-minded citizens and MSNBC is a refuge for liberal-leaning citizens, and both spend an ugly amount of time participating in the political process instead of reporting on it. But how do you measure tone? Also, it's possible that the high number of "negative" or "positive" stories corresponds to the actual frequency of positive and negative actions and reactions on the campaign trail. |
Essentially, you have researchers who read/watch news stories, and they then code the stories as having a positive, negative, or mixed tone for each candidate. They usually do it by counting the number of positive and negative statements in each story, and then coding the story accordingly. Its hardly a fool-proof practice, but it can generate some meaningful conclusions.
As for your last statement, that is why they separate horse-race from non horse-race coverage.
