No, I think it will struggle to find any audience beyond the usual Nintendo fans. To appeal to the existing 360/PS3 fans they would to prove existing ports are superior on the platform and also prove that online is a real focus for them. Casual gamers will become confused by the hardware, they haven't done a good enough job explaining that it's an entirely new console. The new ad barely shows the console itself, and also shows a lot of shots of people playing with Wiimotes. Nintendo Land also lacks the physical play style that non-gamers found so attractive in Wii Sports.
Bottom line is the Wii U is going to have a hard time, and I believe it will until Nintendo realizes they're aiming their ads towards the wrong audience. The product is too complicated to reach the casual audience and it will be hard to get them away from their super simple smartphone games.
