HappySqurriel on 02 November 2012
While there are the occasional ad campaigns that make products popular that wouldn't be popular otherwise (Old Spice, Dos Equis), most successful advertising is about reducing a product to something that can be communicated in an effective way in 30 seconds ...
Although I don't know what Nintendo is really trying to communicate, I suspect they're using these commercials to emphasize people playing games on the system in a social setting (local multiplayer) and the Wii U controller being used to create new gameplay experiences; and if I am correct I think these ads are very effective.
