Microsoft developing own smartphone - report

[Soundwave]

Make an XBox phone or something different. Slider design, physical game buttons, digital library of games from $5-$20 a pop.

What's the point of a MS branded phone if its just another smartphone in a market oversaturated with 50 other brick/touchscreen designs? The Nokia Lumia is fantastic, if people don't want that, then they simply don't want a Windows phone to begin with.