superchunk said:
MS is under the same constraints. They are losing marketshare in most markets and their investors won't allow them to lose money like X360 did at launch (even though it wasn't as bad as PS3). My post above applies to MS as much as it does Sony. |
I don't think this is true. MS just makes billions in profit every year. They have gained marketshare with the 360.
It's not just about "video games" anymore, this is about control of the living room, if MS can consolidate the living room under their XBox banner, that's more than just video games. That is getting to something before Apple and Google can get there with Apple iTV and GoogleTV. And quite frankly after being late to the smartphone and tablet markets, Microsoft needs a "win", one area where they can point to and say "see? We beat everyone here" .
Losing $30-$40 extra/unit for a year or two is a small price to pay if the XBox 720 represents the definitive device people interface with to their television for the next decade.
Do not ever confuse MS with being in the same boat as Sony. Their financial situations are miiiiiiiiiiiiiiiles apart. Just because Sony is broke doesn't mean anything to Microsoft.







