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kowenicki said:

"Having the most advanced technology -- once a key strength of the Japanese companies -- matters less now. Consumers are increasingly paying attention to content and apps rather than hardware specifications. Sony has forecast a ninth consecutive year of losses from selling TVs while Panasonic has lost money in each of the past four years."

I don't think this is really it. People still care about hardware specs, it's just that the others offer reasonable specs at a more competitive price.

Great read Kowen, I had no idea. I always liked Panasonic as a company, so this is upsetting.