S.T.A.G.E. said:
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http://www.eurogamer.net/articles/sony-we-dont-buy-exclusivity
SCEA boss Jack Tretton has criticised what he described as the "different approach" of rival platform holders, stating that Sony won't "bribe" developers to make PS3 exclusives.
Speaking in the latest issue of PSM magazine Tretton said, "Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix.
"We have a very different approach to exclusives than some of our competitors," he continued.
"We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform."
"We earn it by saying, 'You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'"


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