Most people think "teh intranets" is only for computers. Before the IPhone most people thought the internet wasn't available on cell phones. Most people do not know the Wii or PS3 can browse the internet(though the wii does the best job out of the box). Many PS3 owners do not know about folding at home. this isn't to say that a lot don't because a lot do but when it comes to the standard consumer this is not the kind of thing they think about unless it is advertised ala the IPhone.
The same goes for VC it is inconspicous channel called shop without saying what to shop for and it has to be checked. I think by adding VC demos to Supersmash brothers it was a great start features need ot be advertised or easily discoverable but mostly advertised.
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