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Vinniegambini said:
Watch from 3:45 - http://www.youtube.com/watch?v=R5NcFSIZDEs. This really goes against what bloomberg is reporting. Reggie says it will be sold at a profit. I hope its not selling at a loss, waiting for Nintendo to comment.

Yeap but this video is dated.

Nintendo itself said they are selling the Wii U at a loss but I think it's Nintendo Japan for now.