The Wii U will be sold at a loss

[TheShape31]

Vinniegambini said:
Honestly, I don't think that the Wii U is selling at a loss. It's most likely a translation error because the report does not state that it is selling at a loss. It says Q2 was negatively impacted by the production costs of the Wii U, which resulted in a loss for this quarter.

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DélioPT said:
Wasn`t the GC sold at a loss for some time too?

Yes, at the end of its lifecycle when they dropped the price to $99.  That was the first ever selling loss for a Nintendo console.  The second, obviously, was the 3DS.  I'm skeptical that Wii U is the third.