The Wii U will be sold at a loss

[Viper1]

DélioPT said:
Wasn`t the GC sold at a loss for some time too?

They took a $9 hit during the launch quarter.

 

I suspect, if indeed they are taking a loss, they are only taking a loss on the US sales.   The exchange rates break down like this:

Basic: ¥26,250 = $328.81   (US price = $299.99)
Deluxe: ¥31,500 = $394.62   (US price = $349.99)

So we already see they are taking a $28.82 and $44.63 difference in the US.   Those aren't necessarily losses unless the Japanese price is break even or at a loss as well.   If the Japanese price is at a profit, you have to subtract the difference in the Japanese profit and those US price differences.