Max King of the Wild said:
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That's an incredibly oversimplistic reason for why Obama won. Yeah, his charisma helped, but it doesn't change the fact that both 2006 and 2008 were poor years to run as a Republican because of negative evaluation of the Republican party and Bush administration (primarily on the Iraq War and economy). This is why you saw McCain trying to distance himself from Bush, as well as from the Republicans (think about the "maverick" line).
If you want to criticize ambiguity, Republican candidates are almost always more ambiguous. They tend to run on more abstract/general ideas (smaller government) while Democrats tend to run on more specific policies (reforming healthcare). Just as a note, this isn't because one party is objectively better than another, it has to do with how the public understands liberalism and conservatism. You've probably heard the line that people want to decrease spending/taxes, but they also consistently support more government spending on specific programs. Dems and Reps. just empasize different aspects of this paradox.