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Influential or not but they really used and played with the human psyche when they were marketing it.

There is a recent revelation that the game's publicist successfully tried to create a controversy around the game. Now if that is right or wrong can be discussed to great lengths. One thing for sure is that controversial sells. That is why each call of duty tries to out do the previous in terms of shock value.

Here is the short article from Gamasutra. You can find others by googling around. http://www.gamasutra.com/view/news/179903/The_man_who_engineered_the_Grand_Theft_Auto_controversy.php#.UIW5XMXA_4Y