happydolphin said:
Yeah, the PS2 was primarily Red Ocean, but a good majority of its perpetuating sales (legs) and the sales of casual titles would lead us to believe that non-gamers bought the console as late adopters, and casuals bought the PS2 as the go-to platform for atypical video games, like games that appeal to girls, older folks and other more experimental projects not targetted at the tradcore audience. That part was blue ocean because there was only a sinch of competition from Nintendo's gamecube in that market. The Wii was almost purely blue ocean. It not only snagged PS2's non-loyal casual market, but it also expanded the non-gamer market by reaching out to more folks by releasing games that appeal in a very powerful way to people who don't naturally play or are not naturally attracted to video games (eg. girls, women, the elderly). So it's part discovered blue ocean, part expanded blue ocean, but in both cases there is no or little competition. |
How much of this is the case though? Mind you, we'll never know. But I still firmly believe that the Wii didn't expand the market as much as people think. I personally think that the Wii was and still is in the Red Ocean.
