| darkknightkryta said:
Let's take this a bit further, now for my understanding, the PS2 was the Red Ocean. People considered the Wii "Blue Ocean" cause they were trying to create a new fanbase but was it really? The Wii, 360, PS3 just shared the PS2's fanbase, I actually believe the 360 did a better job at expanding the market this gen, but that's another discussion. Or am I just misunderstanding the terms here? |
Yeah, the PS2 was primarily Red Ocean, but a good majority of its perpetuating sales (legs) and the sales of casual titles would lead us to believe that non-gamers bought the console as late adopters, and casuals bought the PS2 as the go-to platform for atypical video games, like games that appeal to girls, older folks and other more experimental projects not targetted at the tradcore audience. That part was blue ocean because there was only a sinch of competition from Nintendo's gamecube in that market.
The Wii was almost purely blue ocean. It not only snagged PS2's non-loyal casual market, but it also expanded the non-gamer market by reaching out to more folks by releasing games that appeal in a very powerful way to people who don't naturally play or are not naturally attracted to video games (eg. girls, women, the elderly). So it's part discovered blue ocean, part expanded blue ocean, but in both cases there is no or little competition.
The 360 expanded in the red ocean market, and expanded the red ocean as well, the one that was being fought for by the 3 big players last gen, and also a little bit in the casual space, which is traditionally blue ocean, but now is becoming a competition ground to some extent (still not enough to call it red ocean just yet imho).
Obviously I'm using the terms to fit how I understand them, but it makes sense to me. Red = blood, = competition. Blue = no or little competition.
This gen I believe both the Wii and the 360 played a big part in expanding the market as a whole, each in their respective areas. We went from a total of around 200m sold last gen to around 250m sold this gen. Both the Wii and the 360 played a part in that, but more so the Wii imho, expanding and capturing a greater portion of the blue ocean a great deal.
