Sony shrinks European marketing team from ten to one

[Chark]

Adinnieken said:

Chark said:
So possible pros and cons for this move maybe?

Pros:

Save money, less assets, less employees
Streamlined marketing delivery, centralized
Less confusion between teams

Cons:

Less tailoring potential per region
Possibly less marketing


Anything to add?

Less confusion between teams?  There were 10 people before, how would they have teams of people working on the same project when they're marketing???

If there was confusion between "teams" then there would be a very serious problem with the way Sony works altogether. 

There is always confusion and miscommunication. This problem is ever present. Things aren't black and white. Having 1 team intead of 10 teams should reduce that.

I not sure what you mean by your second question, and it isn't 10 people, it is 10 companies.