happydolphin on 10 October 2012
That's one way to see it. The other is, assuming this applies also to their next gen proposition, which is unlikely, is that they are side-stepping the manufacturing of HW and offering the equivalent platform free of distribution costs and free of production costs (which they were mostly selling at a loss in their current bleeding-edge strategy).
But historically, given the history of ties, it's a valid way to see it I guess, since selling a console at a loss is not a normal approach.
