IIIIITHE1IIIII on 10 October 2012
Yeah, I don't think the Xbox brand has a bad reputation in Japan or anything. It's just that Nintendo and Sony are two Japanese brands who also happens to be some of the greatest brands in the world, so the Japanese people probably goes for the homeland products before anything else, and with great pride.
Changing the Xbox name would not really change anything: Nintendo and Sony would still be massive gaming brands and Microsoft's product would still be American.
