Spazzy_D on 10 October 2012
There was a survey in the early 90s that found that (American) children under the age of 10 could more easily identify Mario then Mickey Mouse. I can't at the moment find the source for this... its referenced in the Mario Wikipedia page but the link is dead. I'll see if I can find it some where.
I believe it, especially at the time. Mario is super merchandised, you see Mario pajamas and toys and back packs and bed sheets everywhere, and in the early 90s it was worse, with the TV shows and movie and everything. You don't need to play games to know him. Remeber though, even if you are not a Nintendo gamer, chances are you've atleast had or played a Nintendo hand held (possibly with Mario or Mario Kart) at some point in your life.
