'That isn't Kevin Butler', Bridgestone claims

[Max King of the Wild]

happydolphin said:

KylieDog said:

It was not a joke though, that is what the internet ran with, it did damage to the PS brand and the Kevin Butler character, as said, the advert doesn't do enough to seperate Lambert from the Kevin Butler character.

So nowadays we sue individuals based on the stupidity of the interwebs. As for doing enough to separate Lamber from KB, what were you expecting them to do, but a sign on his face saying "I am not KB?". I know this is a silly question, but what apart from playing a Wii (which obviously the KB char would not be doing) would separate him in your opinion?

Not using him in this particular commercial for one. Or instead of playing the Wii have him be the one asking whats going on.