'That isn't Kevin Butler', Bridgestone claims

[Max King of the Wild]

kowenicki said:

Max King of the Wild said:

happydolphin said:
Yridian. Good point with Britney, but she was starring as Britney, not as a fictitious IP.

And if she played a fictitious character in a tv show I'm sure she wouldn't be able to be seen with a coke either.

Brian Urlacher (Football player on the Bears) got sued by Gatoraid because he was wearing a life water (his sponser) hat and Gatoraid is the sports drink of the NFL (or something like that)

Because they still had contracts with those respective sponsors. This guy hasn't worked for Sony in a year. And it is the character, not the actor, that is their IP. 

Using the characters likeness is enough. Considering this is the same actor the likeness is pretty great... include that this bridgestone commercial now associated itself with a gaming device it increases the likeness.