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the question that has to be answered before deciding if it's bad or not is now many of them are online, also can you please justify where you get less than a quarter from.

10M downloads came from 20M Wii consoles - thats 1 download for every 2 sold, assuming that each of these will download 1 game this year & whilst demands outstripped supply then roughly (1.8M sold per month / 2) potentially 900K extra downloads at some time this year will be added each month.

If this rate is carried over into the Wiiware channel then i'm sure Nintendo will be fairly happy with the start it makes.