Lots of people in denial, but its understandable. Its hard to admit something you grew up with, is just not as popular as it used to be, like Nintendo in late 90s/early 00s.
The big story was Nintendo's comeback, the underdogs back on top. But the underlying story of this gen, was how Microsoft basically castrated Sony. What a feat, to take over the biggest most significant, influential market. And, everybody knows Europe will follow shortly after. Microsoft will never need Japan. So...the question becomes, will Sony be SATISFIED being stuck in 3rd place? Its new territory for Sony, the company that came in dominating from the start, whooping on Nintendo. But Sony is not that cool brand anymore, and it all goes back to their electronics...too much competition, not as much quality. Microsoft's brand is much stronger than Sony or Playstation, the LOSING brand. bye bye walkman (they still make them sumbiches right?) hello ipod generation, this aint the 90s anymore for Sony.
All is not lost for Sony, however. Look at how Nintendo reestablished themselves in the market. Does Sony have GUTS to take some chances, whether its innovation or some 3D tech they can continue pushing? Time to separate themselves from Microsoft and have a unique option, passively encouraging consumers to have all 3 consoles rather than making a choice. Wii expanded the market, Sony may have to try the same, IF, they are not satisfied with their current position, which I'm afraid will be cemented as MS will continue growing. Nintendo, is back on untouchable ground, they are entrenched as the non threatening, family oriented , console for everybody.
What will Sony do? I think its VERY possible they bow out, sell their Playstation property, and put focus back on their core of developing and manufacturing top of the line electronics.
