The bigger brand is Playstation. Sony has been in the gaming market before Microsoft even considered gaming. However, Xbox isn't that far behind. The PS1 and PS2 were very popular consoles, while the original Xbox wasn't even widely known in America. Now Xbox has made a name for itself due to this generation.
This gaming generation is close when it comes to the bigger brand. Multi-platform games sell better on the Xbox, Xbox Live has been considered the model for online console gaming, and there is Master Chief. Like him or not, he is considered to be the newest icon of gaming, there is a reason why he was the first game character to be in a national wax museum. Then there is the Playstation. The more reliable and experienced brand, great first party games, and a online component that is catching up to XBL.
So in short. Bigger Brand - PS Bigger Company - MS
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