Sony Computer Entertainment America LLC v. Bridgestone Americas Inc

[forevercloud3000]

VicViper said:

forevercloud3000 said:

OMG, look at that. Exactly what I have been trying to tell all of you. It sounds far fetch but you CAN trademark a person's physical likeness and personality, media does it all the time. Had the Wii not been in the commercial this would not have been a breach, but it was so IT is.

Looks nothing like Kevin Butler... but people see what they want.

By the way, have you seen the ad in my post. A business guy, behind a desk, reading requests from their fans with a big ass pic of himself behind him?

Where have I seen that... hmm

What do you mean? Jerry Labert IS KB so they look exactly alike. I have not seen whichever ad you are referring to, but if you post it again I'll take a look. Irregardless, these clauses are put in place for a reason. No company wants to funnel millions into a spokesperson only to have them go and advertise for the enemy who would jump at the opportunity to undermine their efforts. This is a real "thing" people, people get sued for this a lot, and usually come to terms or lose. As I said earlier, there are only two things he could have been forbidden to advertise in the WORLD, Xbox and Wii. Yet he STILL got put in a commercial where the Wii is in it, this is no accident. It is blatently obvious they chose him BECAUSE of his pedigree as PS spokesman.